Fyber: In-app mobile advertising advertising poised for growth


Fyber, a big ad monetization company, said a survey it commissioned shows that 77 percent of brands report that they have asked their media agencies to invest in in-app advertising inventory. Traditionally, in-app purchases in free-to-play games and apps have dominated revenues in mobile. But advertising is coming on strong. The study by Sapio Rese…Read More

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